HOVER TO INSPECT · CLICK TO ZOOM16×20 in · 29.7 × 42 cmClassic single piece$46.99$27.99 ▾
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Shipping & returns
What are the shipping costs?
Shipping is a small flat fee (from $4.90) and becomes FREE once your order reaches the free-shipping threshold ($39). The exact cost is always shown in your cart before you pay.
When will my order ship?
Every poster is made to order and printed in the USA, then shipped fast · usually within a few business days. You'll get a tracking link in your shipping confirmation so you can follow it to your door.
Returns & damage
Not happy? You have 14 days to return it. Arrived damaged in transit? Send us a photo and we'll reprint and reship it free · no return needed.
Questions?
Anything not covered here, just reach us at [email protected].
Posters & frames
Every cold poster is made to order and printed in the USA on heavyweight matte paper · rich, true-to-cover color with no glare or cheap gloss.
Choose it unframed (it ships rolled in a rigid tube, ready for any standard off-the-shelf frame) or framed. Framed orders arrive with your print already mounted behind a shatterproof front and hanging hardware included · ready to hang out of the box.
Four sizes, all in inches so they fit standard US frames: 11×14, 16×20, 18×24 and 24×36.
Frequently bought together
Everything about this print
Every cold poster is made to order and printed in the USA on heavyweight matte paper · rich, true-to-cover color with no glare or cheap gloss.
Choose it unframed (it ships rolled in a rigid tube, ready for any standard off-the-shelf frame) or framed. Framed orders arrive with your print already mounted behind a shatterproof front and hanging hardware included · ready to hang out of the box.
Four sizes, all in inches so they fit standard US frames: 11×14, 16×20, 18×24 and 24×36.
Posters you'll actually want on your wall.
- Made to order & printed in the USA
- Heavyweight matte paper, true-to-cover color
- Tracked delivery on every order
- Framed or unframed, four inch sizes
- Original designs · not mass-printed stock
What are the shipping costs?
Shipping is a small flat fee (from $4.90) and becomes FREE once your order reaches the free-shipping threshold ($39). The exact cost is always shown in your cart before you pay.
When will my order ship?
Every poster is made to order and printed in the USA, then shipped fast · usually within a few business days. You'll get a tracking link in your shipping confirmation so you can follow it to your door.
Returns & damage
Not happy? You have 14 days to return it. Arrived damaged in transit? Send us a photo and we'll reprint and reship it free · no return needed.
Questions?
Anything not covered here, just reach us at [email protected].
Photos are for illustration; colors may vary slightly in print. Props shown in photos are not included.
cold is an independent print studio and is not affiliated with, endorsed by, or licensed by the artists, labels, teams or brands referenced. All trademarks and copyrights belong to their respective owners.
If you are a rights holder and would like a design removed, contact us at [email protected].
We collab with the world's best up-and-coming artists
Exceptional Print Quality
We combine the finest materials with museum-grade giclée printing to produce fine art paper prints that transform any room.
Carefully curated
We hand-select each artist. Quality over quantity: a trusted source of bold, expressive artworks that effortlessly transform your home.
Backing independent artists
Run by creatives for creatives. Our mission is to increase the flow of money to the grassroots of the arts, which in turn helps bolster its future.
More from this collection
How to hang & care for it
1 · Unbox & unroll
Lay the print flat for a few hours so it relaxes before you hang or frame it.
2 · Hang it
Framed prints arrive with hanging hardware ready to go. For unframed prints use a standard frame, clips or magnetic rails.
3 · Care
Keep it out of direct sunlight and dust the surface gently with a dry, soft cloth.
The short answer
What is the It's Hard poster?
This is an art print of the album cover for It's Hard, the record by The Who, made as a poster for fans who want the sleeve on display. It brings the cover's bold graphic look into a format built to hang in a living room, office, or hallway.
The story behind the cover
The Sleeve on the Wall
The cover of It's Hard rewards close looking. Its composition pulls the eye across the sleeve, and its color choices give it a punchy, confident mood that still feels personal, like something you would find in a fan's record crate.
On a wall, the print works as a conversation piece that is easy to read from across the room. Hang it where you pass it daily, near a turntable, a bookshelf, or a stack of records, and it becomes a quiet reminder of why the band matters to you.
Why this The Who It's Hard print stands out
Why This Print Belongs in Your Home
A fan's collection usually grows in layers, from the records on the shelf to the posters that show what you love. This print adds the It's Hard cover to that collection in a form that looks deliberate on a wall, with the artwork shown large enough to appreciate its details.
- ✓Printed in the USA on heavyweight matte paper that shows the artwork clearly without glare.
- ✓Available framed or unframed, so you can hang it ready to go or choose a frame that suits your room.
- ✓Offered in four inch sizes, letting you pick a format that fits a shelf, a gallery grouping, or a larger wall.
The Who It's Hard poster, FAQ
Frequently asked
What size should I choose for my wall?
Should I buy it framed or unframed?
How do I care for the print?
Page summary for search & AI assistants
A Fan's Wall Piece for It's Hard
This poster brings the It's Hard album cover onto your wall as a printed art piece. It suits fans who want the sleeve displayed in a room they use every day.
- Printed in the USA on heavyweight matte paper.
- Choose framed or unframed to suit your space.
- Available in four inch sizes and a larger format.
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By submitting your email you agree to receive marketing emails from us. You can unsubscribe at any time. See our Terms & Privacy Policy.Size chart
All posters follow the ISO A series, so they fit any standard off-the-shelf frame. Printed edge to edge, with no white border.
| Size | Centimetres | Inches (US) | Millimetres (UK/AU) |
|---|---|---|---|
| 11×14 in | 21 × 29.7 cm | 8.3 × 11.7" | 210 × 297 mm |
| 16×20 in | 29.7 × 42 cm | 11.7 × 16.5" | 297 × 420 mm |
| 18×24 in | 42 × 59.4 cm | 16.5 × 23.4" | 420 × 594 mm |
| 24×36 in | 59.4 × 84.1 cm | 23.4 × 33.1" | 594 × 841 mm |
How each size reads on a wall
A2 and A1 work best above a sofa or a bed.
About our frames
Unframed
Ships rolled in a rigid tube, ready for any standard off-the-shelf frame.
Black, aluminium
Anodised aluminium profile with a plexiglass front. Light, impact-resistant and it will not warp or yellow over the years.
Chrome, aluminium
Same aluminium build in a polished chrome finish, with plexiglass glazing for lightness and longevity.
Every frame ships assembled with the print already mounted, plus hanging hardware.