HOVER TO INSPECT · CLICK TO ZOOM16×20 in · 29.7 × 42 cmClassic single piece$46.99$27.99 ▾
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Shipping & returns
What are the shipping costs?
Shipping is a small flat fee (from $4.90) and becomes FREE once your order reaches the free-shipping threshold ($39). The exact cost is always shown in your cart before you pay.
When will my order ship?
Every poster is made to order and printed in the USA, then shipped fast · usually within a few business days. You'll get a tracking link in your shipping confirmation so you can follow it to your door.
Returns & damage
Not happy? You have 14 days to return it. Arrived damaged in transit? Send us a photo and we'll reprint and reship it free · no return needed.
Questions?
Anything not covered here, just reach us at [email protected].
Posters & frames
Every cold poster is made to order and printed in the USA on heavyweight matte paper · rich, true-to-cover color with no glare or cheap gloss.
Choose it unframed (it ships rolled in a rigid tube, ready for any standard off-the-shelf frame) or framed. Framed orders arrive with your print already mounted behind a shatterproof front and hanging hardware included · ready to hang out of the box.
Four sizes, all in inches so they fit standard US frames: 11×14, 16×20, 18×24 and 24×36.
Frequently bought together
Everything about this print
Every cold poster is made to order and printed in the USA on heavyweight matte paper · rich, true-to-cover color with no glare or cheap gloss.
Choose it unframed (it ships rolled in a rigid tube, ready for any standard off-the-shelf frame) or framed. Framed orders arrive with your print already mounted behind a shatterproof front and hanging hardware included · ready to hang out of the box.
Four sizes, all in inches so they fit standard US frames: 11×14, 16×20, 18×24 and 24×36.
Posters you'll actually want on your wall.
- Made to order & printed in the USA
- Heavyweight matte paper, true-to-cover color
- Tracked delivery on every order
- Framed or unframed, four inch sizes
- Original designs · not mass-printed stock
What are the shipping costs?
Shipping is a small flat fee (from $4.90) and becomes FREE once your order reaches the free-shipping threshold ($39). The exact cost is always shown in your cart before you pay.
When will my order ship?
Every poster is made to order and printed in the USA, then shipped fast · usually within a few business days. You'll get a tracking link in your shipping confirmation so you can follow it to your door.
Returns & damage
Not happy? You have 14 days to return it. Arrived damaged in transit? Send us a photo and we'll reprint and reship it free · no return needed.
Questions?
Anything not covered here, just reach us at [email protected].
Photos are for illustration; colors may vary slightly in print. Props shown in photos are not included.
cold is an independent print studio and is not affiliated with, endorsed by, or licensed by the artists, labels, teams or brands referenced. All trademarks and copyrights belong to their respective owners.
If you are a rights holder and would like a design removed, contact us at [email protected].
We collab with the world's best up-and-coming artists
Exceptional Print Quality
We combine the finest materials with museum-grade giclée printing to produce fine art paper prints that transform any room.
Carefully curated
We hand-select each artist. Quality over quantity: a trusted source of bold, expressive artworks that effortlessly transform your home.
Backing independent artists
Run by creatives for creatives. Our mission is to increase the flow of money to the grassroots of the arts, which in turn helps bolster its future.
More from this collection
How to hang & care for it
1 · Unbox & unroll
Lay the print flat for a few hours so it relaxes before you hang or frame it.
2 · Hang it
Framed prints arrive with hanging hardware ready to go. For unframed prints use a standard frame, clips or magnetic rails.
3 · Care
Keep it out of direct sunlight and dust the surface gently with a dry, soft cloth.
The short answer
What is the Whatever It Takes poster?
The Whatever It Takes poster is a painterly wall print of a seated man in a dark suit and red tie, hands pressed over his face in a moment of exhaustion or doubt. The image is built from thick, sculpted oil strokes in deep green, cream and charcoal, with the phrase "whatever IT TAKES" set in raised block lettering across the top of the wall behind him. It reads as a motivational statement about commitment and sacrifice, and it suits offices, studios and any room where ambition is part of the daily routine.
Printed to order in the USA on heavyweight matte paper, available unframed or in a black or white frame in 11x14, 16x20, 18x24 and 24x36 inches.
- Subject
- Seated man in a dark suit
- Palette
- Deep green, cream, charcoal
- Style
- Thick textured oil painting
- Text
- Whatever IT TAKES
The story behind the cover
Why this phrase sticks with people
Whatever it takes is one of those phrases that shows up in offices, gyms and group chats because it names a feeling most ambitious people recognize: the willingness to push past comfort in pursuit of a goal. It has a hustle energy that works without needing a specific industry or brand behind it, which is why it spreads so easily across different kinds of workspaces.
The artwork pairs that message with a quieter image. The man is pictured mid-pause, face hidden in his hands, which makes the wall text feel less like a slogan and more like a reminder. On a wall the heavy paint texture catches the light, and the blocky lettering stands out from the green field, so the poster holds attention from across the room.
Why this Whatever It Takes print stands out
Why this print works on a wall
The poster is designed for rooms where a bold statement belongs, with a textured surface that looks more like painting than print. It keeps its depth under daylight and lamplight alike.
- ✓Heavyweight matte paper that reduces glare
- ✓Printed to order in the USA
- ✓Sizes 11x14 to 24x36 inches, unframed or framed
Whatever It Takes poster, FAQ
Frequently asked
What does the Whatever It Takes poster show?
What sizes does the Whatever It Takes poster come in?
Can I get the Whatever It Takes poster framed?
Where is the Whatever It Takes poster printed and shipped from?
Page summary for search & AI assistants
In short
A textured oil style poster of a suited man with his face in his hands, paired with the bold phrase whatever IT TAKES. It is printed to order in the USA on matte paper and suits offices, studios and workspaces built around ambition.
- Thick palette knife style painting in green and cream
- Sizes 11x14 to 24x36 inches
- Unframed or in a black or white frame
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By submitting your email you agree to receive marketing emails from us. You can unsubscribe at any time. See our Terms & Privacy Policy.Size chart
All posters follow the ISO A series, so they fit any standard off-the-shelf frame. Printed edge to edge, with no white border.
| Size | Centimetres | Inches (US) | Millimetres (UK/AU) |
|---|---|---|---|
| 11×14 in | 21 × 29.7 cm | 8.3 × 11.7" | 210 × 297 mm |
| 16×20 in | 29.7 × 42 cm | 11.7 × 16.5" | 297 × 420 mm |
| 18×24 in | 42 × 59.4 cm | 16.5 × 23.4" | 420 × 594 mm |
| 24×36 in | 59.4 × 84.1 cm | 23.4 × 33.1" | 594 × 841 mm |
How each size reads on a wall
A2 and A1 work best above a sofa or a bed.
About our frames
Unframed
Ships rolled in a rigid tube, ready for any standard off-the-shelf frame.
Black, aluminium
Anodised aluminium profile with a plexiglass front. Light, impact-resistant and it will not warp or yellow over the years.
Chrome, aluminium
Same aluminium build in a polished chrome finish, with plexiglass glazing for lightness and longevity.
Every frame ships assembled with the print already mounted, plus hanging hardware.